Industries › Auto Dealerships

Built for the dealerships the CRM vendors forgot.

If you run an auto dealership, you’ve watched your CRM vendor sell you the same dashboard every year with a different coat of paint. What none of them have solved: the 12-hour gap between when a lead hits your website and when a human actually responds. Vexara was built against that exact problem — and it’s the vertical where our entire stack is deepest.

What runs for dealerships

After-Hours Inbound Callback

Prospect fills out your website form at 7:42 pm. Vexara calls them back within 60 seconds as your dealership — never as “Vexara.” Confirms interest in the specific vehicle, verifies it’s still on the lot, qualifies timeline + finance/lease/cash, and books a test drive or a morning callback with the assigned ISM. Full transcript + structured outcome lands in the CRM before your ISM’s coffee is ready.

Morning ISM Call List

Every morning at 7 am, Vexara scores every open lead on intent signals — VDP views, time on pricing, finance-calculator usage, trade-in tool interactions, return visits. Each ISM gets a ranked list with a one-sentence “why this lead ranks here” and a scripted opener tuned to the prospect’s specific behavior.

Service-to-Sales Pipeline

Vexara reads your DMS nightly and flags service customers ripe for a trade — 36+ months of ownership, lease ending within 90 days, vehicles approaching 100k, recurring repairs. Drafts the outreach tailored to the trigger. Your BDC reviews, edits if needed, hits send.

Supported CRMs

VinSolutions

Native webhook on new-lead events; Dealer.com website form feed; two-way lead-status sync via the VinSolutions API. Round-trip latency from form submission to webhook arrival averages 2–8 seconds.

Watch-out: some dealers route Cars.com and AutoTrader leads through VinSolutions Aggregator, which adds a 30–60 second delay on top.

DealerSocket

Event stream subscriptions for lead creation and status changes. Write-back via DealerSocket Connect API with generous rate limits. Cleanest integration of the three.

Watch-out: Dominion DealerSocket vs. Solera DealerSocket have slightly different API shapes — we abstract that away but it matters on custom fields.

Elead CRM

ADF-XML lead feed + CRM API. Slight latency vs. the other two (30–90 seconds typical) — still well inside the “call back fast” window. Write-back works reliably.

Watch-out: status changes made via the API can lag the CRM UI by 1–2 minutes. Your ISM sees the update a bit after the fact.

On a different CRM? We’ve shipped custom integrations for Dominion, Auto/Mate, and a handful of smaller platforms. Ask us.

DMS integrations for service-to-sales

For the service-to-sales pipeline we read from your DMS for mileage, lease-end dates, and repair history:

Reynolds & Reynolds — read-only access via ERA Web Services
CDK — Fortellis / Partner Program access
Dealertrack — standard DMS integration
Autosoft — via the data.report API

Compliance specifics for auto

Dealership calls have a few compliance details that matter more here than in other verticals:

TCPA express written consent — a prospect who submits your website form has given it. Vexara only calls prospects who cleared that threshold.
State-specific time-of-day windows — federal 8 am to 9 pm in the recipient’s time zone, plus tighter windows in FL, OK, WA, and a handful of others. Enforced server-side.
Recording consent disclosure — Vexara opens every call with a brief disclosure. Covers both one-party and two-party consent states.
DNC / do-not-call propagation — any in-call request to be removed from the list is honored immediately and written back to the CRM. State DNC lists + the dealership’s internal DNC are both enforced before Vexara dials.

Case study — Lone Star Auto Group

Composite example — not a real customer yet

Profile: Family-owned Ford+RAM store in Dallas, ~180 vehicles on the lot, 7 ISMs, VinSolutions CRM. Was losing 55%+ of inbound leads that arrived after 6 pm.

Rollout: Integration in 2.5 hours. After-Hours Response turned on first. Morning Prioritization added 3 weeks later. Service-to-Sales added at week 8.

Measured outcomes (first 90 days):

After-hours leads called back within 60 seconds: 100% (was 0%)
After-hours leads booked for a test drive within 24 hours: 34% (was 11%)
ISM morning productivity (appointments set per hour of calling): +48%
Service-lane leads converted to sales conversations: +23 per month
Total incremental units sold attributable to Vexara touches: +17 units / month

Payback: Vexara’s subscription paid for itself on the third incremental unit of each month.

Auto Dealerships